About
Laureano Figueroa
I press buttons, make graphics, and come up with ideas.
I'm Laureano, a NYC based creative with an soft spot for pop culture, niche internet happenings, and a serious need to play. I’ve got an insatiable love for multidisciplinary work—from fashion to interiors, print shops to branding decks. No matter the medium, I’m in my element.
Let’s play!
Email me: hi@laureanofigueroa.com
Education:
B.A., Advertising | The University of San Francisco
Freelance Creative Strategist & Graphic Designer
April 2024 - Present
- Led creative projects from start to finish, working closely with clients to understand their vision and develop effective branding creative strategies.
- Designed social media assets, branding decks, and campaign mockups that increased engagement creating more leads.
- Pitch content ideas, developed and managed social media content calendars.
Peter Dunham Design, Los Angeles
Junior Designer / Assistant / Former Intern (October 2021 - March 2024)
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Effectively project managed design projects from concept to completion, liaising with clients to understand their
vision & requirements, & worked collaboratively with cross-functional teams, including architects, contractors, &
vendors, to ensure clear execution & on-time delivery.
- Created visual materials, including mood board concepts, 2D CAD plans, elevations & design decks, collaborating
closely with design principals & Sr. designers to ensure alignment, supporting client proposal approval rate &
increasing new client acquisitions.
- Produced over 15 editorial and in-house portfolio photoshoots, procured photoshoot elements (hard/soft goods,
props) contributing to +20% increase in client revenue, created streamlined photoshoot processes, reducing
overall approval time.
GAP Inc, San Francisco
Product Developer, Knits Assistant Manager (April 2020 - September 2021)
- Managed the full development process from alignment to pre-production for knitwear, synthesizing design intent
with cost and quality targets, & collaborating with Design & Merch teams to ensure on-time deliveries.
- Conducted quarterly detailed product costing and analysis, achieving over $1M in cost savings across the first
four seasons at Old Navy & facilitating cost challenges to meet financial targets.
- Managed detailed product information to ensure accuracy & consistency in production, guaranteeing that all
products and guidelines met quality standards..
- Oversaw the department’s in-season approval production process, managing and tracking pre-production
elements like print, pattern and graphic artwork, and trims to ensure high-quality, timely product launches while
aligning product development with market trends and consumer demands.
- Recipient of the GAP, Inc. Exceed Award for Q2 2022, recognizing outstanding performance and contributions.
Chubbies Inc, San Francisco (January 2018 - March 2020)
Production Assistant
- Oversaw licensor product development with major brands including Star Wars, Marvel, Taco Bell, & Coca Cola, ensuring alignment with brand standards and successful product integration.
- Reviewed, managed, and approved all product prototypes, ensuring product quality and consistency.
- Executed in-season product strategies, creating and managing purchase orders, coordinating DC fulfillment, and negotiating with vendors to meet cost targets and optimize profitability.